Just because it’s All Natural, doesn’t mean it’s all natural
Sunday, November 20th, 2011Whole Foods is among those companies marketing GMO foods as All Natural
Consumers are still being taken in by alternative phrases used by industry to get around the USDA-certified Organic label. A favorite is All Natural, which implies that the product bearing the label contains wholesome and pure ingredients. Some products bearing that label are in fact 50% or more genetically modified. Whole Foods private-label (store-brand) corn flakes, for example, are in this category, containing 50% or more genetically modified corn, according to a report recently released by the Cornucopia Institute in Cornucopia, Wisconsin. However, other brands long trusted by consumers, such as Kashi GoLean scored even higher, approaching 100% GM ingredients in their breakfast cereals.
What makes it worse is that these products are enrolled in the Non-GMO Project. Isn’t it just a little bit misleading for something labeled Non-GMO Project to be 50% to 100% GMO in content?
We think so.